
Winning recipe for startups go-to-market strategy
In 2012, nobody had heard about Dollar Shave Club. But then their launch video went viral. The video featured its founder, Michael Dubin, explaining the company’s
What makes ex-change.space blog different? It offers unconventional approach to traditional business topics. You will find deep dive-in into start-up challenges, unexpected views on business management and lots of examples.
Majority of blog topics are inspired by exchanges with entrepreneurs and business owners and, thus, based on real-life situations. The goals is to offer a different perspective that often provokes creative business solutions and superior results.
Read on if you want to benefit from a collective wisdom of entrepreneurs, business owners, start-up advisors, partners, and investors. And if you are ready to share your unique business experience with the start-up community, get in touch and let ex-change.
In 2012, nobody had heard about Dollar Shave Club. But then their launch video went viral. The video featured its founder, Michael Dubin, explaining the company’s
Having first appeared about 30 years ago, business ecosystems proved their viability in global business environment. As such, 7 out of 12 top companies by
The startup and its founder lives are intertwined in inexplicable ways. Hence the founder’s mindset and decisions at key stages of business growth can literally
In 1997, Apple was struggling: declining sales, inefficiencies, and loss of customer interest. Steve Jobs has just re-joined the company as a consultant. During one
Joint ventures are often compared to marriages. Similar to marriages, successful JVs and partnerships are rare: 50%-70% of them fail. Often reasons for joint venture
Through my 20+ years of corporate career, I encountered numerous examples of business development roles being just a “polite” title for sales jobs. But such