Winning recipe for startups go-to-market strategy
In 2012, nobody had heard about Dollar Shave Club. But then their launch video went viral. The video featured its founder, Michael Dubin, explaining the company’s
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In 2012, nobody had heard about Dollar Shave Club. But then their launch video went viral. The video featured its founder, Michael Dubin, explaining the company’s
Having first appeared about 30 years ago, business ecosystems proved their viability in global business environment. As such, 7 out of 12 top companies by
The startup and its founder lives are intertwined in inexplicable ways. Hence the founder’s mindset and decisions at key stages of business growth can literally
In 1997, Apple was struggling: declining sales, inefficiencies, and loss of customer interest. Steve Jobs has just re-joined the company as a consultant. During one
Joint ventures are often compared to marriages. Similar to marriages, successful JVs and partnerships are rare: 50%-70% of them fail. Often reasons for joint venture
Through my 20+ years of corporate career, I encountered numerous examples of business development roles being just a “polite” title for sales jobs. But such
Starting own business implies taking risks, and failure is a part of the learning process on the way to success. Maybe you have already taken
We look at a change from individual perspectives: a trader is different from a doctor, an actor – from an entrepreneur. Personally, I moved countries,
Every company will set a strategy at some point. That process could be time and resources consuming. But strategy is not a complicated concept. It’s